Brand is heart and soul
Where does your brand live? Is it at the core of everything you or your company is and does? It it at the core of all your marketing efforts? Or is it a logo and a tagline that gets attached to whatever else just happens to happen?
Want to create even more success for you, your company, your audience? Know your brand and understand that it's a living, breathing expression of who you/your company is. One that resonates first within you, then within your culture and then build everything you do and say from there.
Most of the brands you love most do this very well. They know who they are, everyone who connects with it knows too because they stay true to it and yet, they evolve - just like a human being does - to grow and become more of who they are meant to be.
Ready to find the heart and soul of whatever it is you are creating? Let's play it forward!